Customers are confused and unsure of which products and which color system they need for different parts of their workflow. There was a lack of clear product education and information, often resulting in abandoned carts.
Gather user research to create a series of landing pages explaining Pantone’s color and numbering systems for different design industries. These pages need to educate the user and help guide them through the two available systems and products to increase their knowledge and enable them to confidently purchase the right products they need for all the different stages in their workflow.
Responsible for:
• UI
• UX
• User research

User Journey Map

User Personas



Final Designs

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