Problem:
Pantone site needs design improvements and standardized templates for globalization on a new platform. Navigation is complicated and makes it harder for customers to find what they are looking for. Relevant and engaging content is too far down the page.
Responsible for:
• UI
• UX
• UX
Solutions:
• Shorter sliders to bring content above the fold
• Applied accessibility standards to create a more inclusive experience
• Update information architecture to adjust content hierarchy and move more relevant and engaging content to the top of the page
• Update header with a universally recognized icon system
• Develop a simpler navigation structure
Design System
Homepage
Shop Navigation
Product Detail Page
